Tag: cbd marketing

CBD GummiesSeptember 11, 202613 min read

CBD Gummies Ecommerce Marketing: You Are Selling the Format FDA Named

FDA's November 2022 warning letters marked a change in what the agency polices. Earlier letters went after health claims. That round went after the form of the product, stating that CBD-containing products in forms appealing to children, such as gummies, hard candies, and cookies, are especially concerning. Gummies were named first. For an ecommerce operation whose whole catalogue is that format, this is not a compliance footnote, it is the thing the regulator said it was looking at. Gummies are the best-selling CBD format because they solve real problems. Dosing is legible, taste is not an obstacle, and nobody has to explain what a dropper is. They also happen to…

CBD GummiesAugust 31, 202613 min read

CBD Gummies Ecommerce Marketing in Canada: How to Grow When the Ad Doors Are Shut

The short answer: CBD gummies ecommerce marketing in Canada runs almost entirely on organic channels, because paid advertising for CBD is largely blocked by both regulation and the major ad platforms. The brands that win decide first what they are legally allowed to claim, then rank for the searches their compliant pages can actually support, and finally convert that traffic into repeat buyers through age-verified email and SMS. Compliance is the first strategic input, not a footnote. I come at this from the practitioner side, so let me start with the thing that trips up most CBD gummies brands before they even reach marketing: what you are permitted to say…