CBD Gummies Ecommerce Marketing: You Are Selling the Format FDA Named
FDA's November 2022 warning letters marked a change in what the agency polices. Earlier letters went after health claims. That round went after the form of the product, stating that CBD-containing products in forms appealing to children, such as gummies, hard candies, and cookies, are especially concerning. Gummies were named first. For an ecommerce operation whose whole catalogue is that format, this is not a compliance footnote, it is the thing the regulator said it was looking at. Gummies are the best-selling CBD format because they solve real problems. Dosing is legible, taste is not an obstacle, and nobody has to explain what a dropper is. They also happen to…
Continue reading